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Thank you for spending the money, time, and effort to read the book.

As I explained in the Appendix, my experience with the outrageous success of "The Most Terrifying Video You'll Ever See" has led me to firmly believe that--if you want to see tangible progress towards combating climate change--the biggest "bang for your buck" is not to spend all your energy on reducing your personal carbon footprint, but on enlisting others.  It is so late in the game, that only large-scale, economy-wide action (i.e. policy changes, soon), will have a reasonable chance of forestalling potential disaster.  (Remember, I could always be wrong.  But I don't want to bet my family's future on that.)

None of us can do everything.  Every one of us can do something.

So here are some concrete suggestions on how you can increase the awareness of the risk management approach I propose in "What's the Worst That Could Happen?," beyond what I suggested in the book's Appendix:

  • The easiest thing by far is to email the videos to as many people as you can (http://www.youtube.com/watch?v=zORv8wwiadQ) and ask them to pass them on as well.
  • Bookmark this web site through one of the social bookmarking websites (links are to the right), and enlist your friends to do the same. The more people who do this, the better the Google rank for this site, and the more exposure for the message of sane, rational risk management in the face of a possibly immanent threat. To bookmark this web site, click in the right column on one or more of your favorite bookmarking sites.
  • Enlist your friends to barrage the Daily Show, or the Colbert Report, or Oprah, or Fresh Air, or Talk of the Nation, or the Today Show, or David Letterman, or Jay Leno, or Conan O'Brien, or even Glenn Beck, Rush Limbaugh, Sean Hannity, or Bill O'Reilly with requests to review the book or have me on.
  • Enlist your friends to email and write letters to the book editors and columnists at the Washington Post, the New York Times, the L.A. Times, the Chicago Tribune, the Orlando Sentinel, Time, Newsweek, Science News, Science, Nature, The Chronicle of Higher Education, the Economist, the Wall Street Journal, the Huffington Post, DailyKos, or even the Drudge Report to review the book or do a human interest piece on me.  Hell--tell them to steal the ideas and use them without attribution.  I don't care!  Just get the ideas out there into the debate, by bouncing them off of all the powerful "multipliers" out there.
  • Enlist your friends to lobby the climate blogs, the environmental blogs, the justice blogs, the human rights blogs.  Blog it yourself.  Send suggestions to your favorite YouTube bloggers (vloggers?) to feature the videos ("The Most Terrifying Video" or "How It All Ends," your choice) and drive viewers there.  Or just pick the top-subscribed vloggers and get your friends to lobby them.

See the theme?  No matter what the outcome, we are all in this together.  So focus your efforts on enlisting others into spreading the word about basic risk management.  Spread the word as if our lives depended on it.  Because they very well might.

And if you haven't already, please sign up for the newsletter, and consider making a small donation.

Thank you so much for taking the time and effort.  It gives me hope.

Most Sincerely,

Greg Craven

Corvallis, Oregon, USA